After Share A Coke Campaign, Diet Coke Also Comes With Brilliant Bottle Designs

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Earlier this year, Coca Cola rolled out 250 bottle labels under a marketing campaign “Share a coke” which took over social media and shops instantly. The campaign spread to 80 countries, with about 5000 of the world’s most common names appearing on more than 6 million soda bottles. Now, once again Coca Cola’s idea machine has struck; bringing unique and individual designs to 2 million Diet Coke bottles.

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The Diet Coke campaign is created by Coca-Cola Israel with help from Gefen Team, Q Digital and HP Indigo. The Diet Coke project uses a similar technique from Absolut in 2012 – a special algorithm that can auto-generate millions of unique designs.

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According to Alon Zamir, VP of marketing for Coca-Cola Israel, the resulting product conveys to “Diet Coke lovers that they are extraordinary by creating unique one-of-a-kind extraordinary bottles”.

Die Coke Comes With A Brilliant Design For Individual Bottles

The concept was spread through ad campaign, featuring hundreds of uniquely designed billboards, sold out T-shirts and other merchandise with a specific bottle design. The theme behind “Share a Coke” was how personalized it felt to the consumers. However, the diet coke theme is how personalized it actually is.

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The designs are brilliant and available on 51 oz., 17 oz. and 12 oz. size bottles.  After the campaign was launched, the printed bottles were advertised on eBay for $200 for a collection and $15 on single bottle.

The Israeli printing technology is behind every major campaign launched by Coca Cola such as “Share a Coke” and “Mini Me” project.

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Check out a case study video showing the process of Diet Coke Campaign.

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